Thursday, May 9, 2013

Going Postal On Atheists

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Time Magazine did a report on a German footwear company that says the packages it sends are taking longer to reach their destination or getting lost completely more often than they should. The company is named Atheist Shoes and uses tape that bears the company name on the packages.


The company did its own test to see if the tape made a difference. While not an official study some of the results were interesting. One package sent to Michigan took 37 days longer to reach its destination than another unmarked package. A package with the ‘atheist’ tape was also more than 10x more likely to be lost.  The company has stopped using the tape and says it’s delivery times have improved.


This could be just a stunt to bring some easy exposure to the show company. Such a story would be noticed mostly by atheists and the company brands itself as for “people who don’t believe in god(s).”


I thought it would be interesting to do my own test and see what came of it. I won’t be able to account for all variables but I think maybe we could see if there are any obvious delays that could call for further research. I’ll be sending envelopes instead of packages and I’ll print something like “ATHEIST INFORMATION” on the envelope.


Anyone who would like to help with this can contact me through  the contact page. I’ll need addresses to send the letters to. Let’s keep em in the US since the company reported no problems with shipping delays in Europe…..figures.



Going Postal On Atheists

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